The deal between Activision Blizzard and King—known for Candy Crush Saga and related titles—was completed earlier today for $5.9 billion. Activision’s intent to purchase the major mobile game developer was made known late last year and gives the gaming titan an even stronger foothold in mobile.
To say that Activision Blizzard is making major moves would be an understatement. Earlier this year it picked up Major League Gaming, brought back the legendary Sierra in 2014, established a half billion decade-long deal with Bungie for the extremely popular Destiny, and is now breaking into film and TV with its own studio.
In short, the success of its foundation franchises Call of Duty, World of Warcraft, and StarCraft and spinning off World of Warcraft into mobile success with Hearthstone have allowed for Activision Blizzard to expand aggressively into multiple media arenas. It’s something that some of its peers in blockbuster-level game development are still trying to achieve and few have achieved.
The year is still very young, so we’ll have to wait and see what will be Activision Blizzard’s next purchase or investment.