Activision Blizzard has consistently moving forward with Hearthstone catching on in F2P circles on multiple platforms rapidly, restarting Sierra Entertainment, and the continued popularity of StarCraft and Call of Duty franchises as staples of live streaming internationally and competitively. The company is now taking an even bigger step as it has purchased Major League Gaming.
As is the case of buying up pre-existing companies by larger companies, it’s expected that MLG will run in the same way—as that has mainly worked for the organization—but will feature the expected backing from Activision. The purchase of Major League Gaming comes months after Activision Blizzard announced its own division dedicated to e-sports and even brought in MLG co-founder Mike Sepso in a senior VP role and former ESPN CEO Steve Bornstein to roll things along.
The AAA game developer’s goal is to make an e-sports equivalent to ESPN. To further that goal, there are plans to continue working with major developers that put out titles that will translate well to an e-sports environment and draw viewers both on its streaming service and at live events.
Later this year, Activision Blizzard will complete its acquisition of mobile and social media game developer King, best known for the Candy Crush series and similar titles.