Amazon looks poised to dive into the streaming, on-demand music arena with a new music service. According to The New York Post, the massive online retailer is chatting up record labels for licensing purposes meaning Amazon is serious about taking the fight to Apple Music, Pandora, YouTube Music, Spotify, and Tidal. Amazon currently has Prime Music, but the goal looks to be a service separate from that.
While things are still on the drawing board, the pricing for the new service looks to be $9.99—the safe price for most streaming services. There’s also a plan to bundle the service with the company’s smart speaker which would drop the monthly fee greatly. This could be a “selling point” thing that Amazon is good at—such as getting Prime for the free shipping—but could definitely move Echo units.
While there’s room for Amazon to get into the streaming music service game, it’s unknown if the company is too late to actually make a dent and make it worth the money it will have to put into licensing.