It’s been a long time coming, but yesterday saw Amazon become more flexible in offering Prime services in a monthly subscription format in addition to the yearly subscription. If you don’t want to pay $99 for a year’s worth of Prime, you can pay $10.99 month to month—or $131 and some change overall. As for Prime Instant Video, the price will be $8.99 a month or $107 and some change for the year if you go the month to month route.
While the original $99 deal is still the better looking deal as far as price goes, there’s still some hesitation to dive all in and drop a hundred for a service you might not use even semi-regularly. Sure if you’re ordering something every week, if you’re a heavy reader, or if you watch Instant Video religiously the original deal is perfect, but if you don’t or if you get for one particular service the yearly subscription doesn’t come off as that useful and you’re married to it for the year.
At least with the new month to month setup if you’re not entirely sold on the service or you’ve managed to watch all of the shows you were intending to watch, you can bail on the service and maybe come back at a later time. That’s why the month to month setup is appealing compared to $107.88, $99 and all services looks great, but a user might not even renew their service for the following month or might keep it for 2 or 3 months, stop and come back later on in the year.
At any rate, it’s a good move by Amazon to at least offer the option—especially at a competitive price to Netflix in the case of Prime Instant Video.