The price of year-long subscription will drop from £79 (currently about $120) to £59 (current about $89). It’s far from a bad deal granted UK shoppers would pick up access to streaming content, unlimited books through Kindle, free two-day shopping, and in the case of London and Birmingham—Prime Now.
The promotion comes as Amazon rides into the big Black Friday shopping weekend and the thick of the holiday shopping season. As always you can expect other services such as AliExpress, Newegg, Tiger Direct and other retailers with an online market to offer big Black Friday deals.
While a similar promotion hasn’t been announced for the U.S, customers should keep their eyes peeled for something similar or the 30-day free trial that will pop up at different periods during the shopping season.