Apple is making some changes at the top of the company with new executives being announced. Jeff Williams has been promoted to Chief Operating Officer which was a position previously held by Apple CEO Tim Cook. Johny Srouji is now senior VP for hardware, Phil Schiller will be over the Apple Store, and the new VP of marking communications will be Tor Myhren.
Phil Schiller’s career in tech dates back to 1983, but he originally came into Apple in 1987 as a Product Marketing Manager before leaving in 1993. Prior to returning to Apple in 1997, he was the VP of Product Marketing with Macromedia.
Between 1990 and 2008 John Srouji worked for IBM and Intel in various positions before coming into the company as Senior Director over the handhelds and chip department. Tor Myhren was with advertising and marketing agency Grey New York between 2007 and 2015 as global chief creative officer of Grey Group and president of Grey New York.
Jeff Williams joined the company in 1998 with a position over worldwide procurement after coming from a roughly 13-year career with IBM. He moved on to the VP of Operations role in 2004 prior to Apple’s expansion into mobile.
With his role in the Apple’s push into mobile with iPhone and iPad and his increasing presence at press events, his promotion can be seen as Williams being groomed for the CEO position should a change in leadership be needed.