Facebook looks to get ads in front of every pair of eyes that land on the site such as those that aren’t members of the site or simply not signed in.
“However, one of the things we’ve heard from people is that many of the ads they see are annoying, distracting, or misleading,” said vice president of Facebook’s Ads and Business Platform, Andrew Bosworth in a blog post. “We think companies can do better, and that’s why we’ve been focused on improving ads both on and off Facebook.”
Facebook was quick to tackle these concerns with a notification banner on Europe-based users’ News Feed. The notice lets users know that the company is within the EU’s rules in regards to cookies.
Given that Facebook has a massive base of active users at 1.7 billion, catching those elsewhere or who aren’t members of the site—or simply not signed in—would mean catching more cash from revenue.
In discussing how users can set their ad preferences, Bosworth said “Starting today, you can opt out of seeing ads on apps and websites not offered by Facebook based on your ad preferences. You can do this by visiting your Facebook settings or tapping the AdChoices icon next to an Audience Network ad.”