Facebook is looking to develop a strong presence on smartphones by discontinuing some features on the primary app and turning those features into their own apps. The Moments feature has been a staple of the Facebook app for roughly three years now and will be cut and users will have to install the standalone Moments apps.
The Moments feature automatically synced photos and made albums by making use of location and date information. There has been a definite following with Moments so it made sense that it would be a feature that would move on to its own app.
Facebook’s approach her makes sense. While it would seem like leaving the feature as part of the main app would be a good idea to keep the main app as a one stop shop social media has different areas and submarkets worthy of focus. The company already has a presence in messaging and the main focus on social networks and a stronger focus on photo sharing was the next step.
Users have until January 10th to install the Moments app before Facebook simply moves photos over to the app.