Facebook has typically had a problem with explicit posts showing up in users’ News Feeds. The company will finally tackle the problem—to a degree—and only allow posts with explicit content through if they are deemed to be “newsworthy, significant, or important to the public interest.”
In a blog post, Facebook’s Joel Kaplan and Justin Osofsky point out that what is newsworthy or important to public interest will vary by country and it can be difficult to balance:
Observing global standards for our community is complex. Whether an image is newsworthy or historically significant is highly subjective.
One of the things that prompted this was the company running into an issue over a video about breast cancer awareness this month, but it has been an issue for some time now.
Facebook says that it will tackle issue of what to post and what to avoid with “new tools and approaches to enforcement” and will work with “experts, publishers, journalists, photographers, law enforcement officials and safety advocates” to sort out what should be allowed for viewing.