Facebook did a test run on the live streaming feature for mobile and have given it the greenlight for U.S-based iPhone owners to enjoy. Originally the feature was meant for verified accounts—athletes, actors, news agencies, etc—but have now been release into the wild and against other live streaming services such as Meerkat and Periscope.
If you’re one of the lucky ones with an iPhone, you’ll find the feature in the status menu and go to the “live video” option. “Go Live” will start your stream for friends to view in their feed just like any other news update.
Just like any live stream from the broadcaster’s end, you will be able to see who are watching, now many viewers are watching, and their comments. For viewers, they will see the live stream in their feed and if they subscribe to the broadcast and will receive notice when the broadcaster is live.
Overall, it doesn’t look like Facebook brings anything new to the live streaming, but it is using the essentials that work—the same essentials that brought rival services to the dance. In some cases it’s not the innovation that are brought to the dance, it’s how early it shows up to that dance and in the case of Facebook it got to mobile live streaming early enough that it shouldn’t be written off against Meerkat and Periscope.