Facebook’s Opt-In “Nearby Friends” Feature Could Be Used For Marketing and Advertising

Facebook's Opt-In "Nearby Friends" Feature Could Be Used For Marketing and Advertising

Facebook has acknowledged that it eventually share information gathered through the Nearby Friends feature with marketing agencies or for advertising.

The feature will be hitting iOS and Android in the next couple of weeks and allows Facebook users to share their location with some Facebook friends. The feature will also allow users to schedule meet ups.

The feature was announced on Thursday with no mention of data sharing with partners. In speaking with TechCrunch, a spokesperson for Facebook stated that, “At this time it’s not being used for advertising or marketing, but in the future it will be.”

It makes sense that Facebook would wait a bit after announcing the feature, as there would’ve likely been some apprehension towards the feature if it had been mentioned at the time. Of course, Facebook is still rolling out the feature so the news of Nearby Friends’ eventual use could’ve been put on ice until after it had hit everyone.

On the bright side, the feature is opt-in, so users would have to agree to data being used for those purposes. Of course given last year’s events and concerns privacy and data collection, it makes sense to approach things with a healthy dose of skepticism.

Knowing what Facebook’s plans are for Nearby Friends, will you actively use the feature? Let us know in the comments below.

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Starting with Kabir News in 2013, James has focused on tech, gaming, and entertainment. When not writing, he enjoys catching up on sci-fi and horror shows and comics. He can be followed on Twitter @MetalSwift.

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