Apple has been setting up to make China a market where all iPhone customers are able to easily get their hands on devices when they come out in the market. That plan has seen a few new stores opened in the country with 40 stores by 2016 being the goal.
The early approach of the plan has resulted in Greater China being the second largest money making market. The Q2 2015 earnings show that Great China follows the Americas, bringing in close to $17 million, a 71 percent jump from almost $10 million.
Rounding out the rest of Q2 in order was Europe, Asia Pacific, and Japan. The three regions and the Americas saw a significant dip in revenue from Q1 to Q2 2015–especially in the case of Europe and the Americas. Year to Year for Q2 counted as an increase for all regions except for Japan.
App store purchases also saw a 100 percent jump out of China. Bloomberg has noted that China took first place over the U.S due in part to the Chinese New Year celebration. Apple moved almost 62 million handsets in that period. Prior to becoming the second biggest market for revenue, Great China was regularly third behind Europe. The Q1 2015 period saw a big jump for the region–and all other regions–from almost $10 million to $16 million.
CEO Tim Cook commented on China’s power as an iPhone market during an earnings call. “It was an incredible quarter. I’ve never seen as many people coming into the middle class as they are in China, and that’s the bulk of our sales, and we’re really proud and continue to invest in the country.”