In its Q4 earnings for 2016, Netflix picked up over 7 million subscribers.
That’s a significant spike from the 5.59 million the company did the year prior. Of the 7.04 million, over 72-percent—or 5.12 million—was the result of international growth. This translates into Netflix reeling in more revenue that last year with 2.48 billion or a 36-percent bump.
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So what contributed to this bump in subscribers? A stronger presence outside of North America is the main thing. The service has the same appeal to international markets as it does at home. This saw the company engage in a kind of two way expansion.
On one end it’s making and investing in shows that would appeal to other markets while also making sure existing shows are accessible to subscribers in those markets via subtitles or dubbing. On the other end we see shows and films appearing on North American Netflix from India, South Korea, China, Japan and the UK.
With Netflix aiming to make more of its library original content by producing and bringing in more content over the next couple of years, expect the service to continue to grow—especially if it continues to offer unique market experiences while also providing unique viewer experiences.