The Marriott International hotel chain got a bad reputation for giving guests the business for using their own Wi-Fi as opposed to their own at a price. The result was the FCC slapping the chain with a $600,000 fine. Now the Marriott is trying out a TV model that allows for users to view their own Netflix, Hulu, and Pandora accounts.
So how would Marriott benefit from this? Current guesses are that the chain could run with a model that either charges the streaming services as additional services or add it as part of the bill. Of course the services would get a cut of fees. The approach—currently in the testing phase in several hotels—would be a welcome alternative to purchasing from the Marriott’s library of movies.
Even with Marriott paying off the FCC fine and testing the waters with Netflix, Hulu, and Pandora, the company is still looking to have personal Wi-Fi blocked for what it states is security purposes. Having Wi-Fi blocked would benefit the Marriott since it would be mandatory to pay for the chain’s wireless connection to access anything.