NBCUniversal has scooped up acclaimed animation studio DreamWorks Animation for $3.8 billion. DreamWorks’ is best known for its long running, popular cartoons and high grossing film series such as Kung Fu Panda, Shrek, Puss In Boots, and Madagascar.
The acquisition of a company like DreamWorks—or any top content creating company—gives NBCUniversal a back catalog of content to run on its networks as well as an industry leader in computer animation to produce all new content in the future for those same networks and others. Who knows, with DreamWorks in tow we could actually see the return of the Saturday morning cartoon on network television.
NBCUniversal CEO Steve Burke saw the addition of DreamWorks as means to help the company “grow our film, television, theme parks and consumer products businesses for years to come.” DreamWorks Animation’s CEO Jeffrey Katzenberg will remain with the company and focus on television and new media.
The intent is for DreamWorks to become part of its Universal Filmed Entertainment Group alongside Universal Pictures and Fandango. The acquisition is expected to be completed later in the year giving no snags occur in the approval process.