This year marks the 95th year that American’s have been able to enjoy great cookies while helping the Girl Scouts of America. But one of the greatest milestones reached by this venerable organization this year is a complete revamp in a way that is broadening overall appeal and customer access. The greatest feature of this revamp in marketing and sales for Girl Scout Cookies? A mobile app that helps customers find cookie sales wherever they’re being held.
That’s right- Girl Scout Cookie sales have joined the 21st century. Now instead of having to wait for the door to door sales or find a table set up in your community, Android and iPhone users can now download the Girl Scout Cookie Finder App. The new free app provides users with GPS directions to the closest sales location. The official GSUSA app lets you support the organization by not only purchasing boxes of your favorite sweet treats but also post on your social network sight where the cookie sale is located. The information given by the app gives you information that is sorted by date and location that can either be shown in list form on a map. The app also contains cookie sales data from around the country along with the dates cookies are for sale in a given area. App users also have access to an interactive voting feature that allows them to vote for their favorite cookie. Users can also bookmark upcoming cookie sales.
New York based digital firm StudioE9 is responsible for the app’s design. Paul Johnson, a partner with the design company stated that they were proud to have developed this app that helps connect one of America’s most iconic brands to customers in such and easy way along with increasing revenues for the girls.
Girl Scout marketing executives say that the app is just one more part of the huge technological transformation the organization has been going through in recent years. The app is designed to make connections between the girls and their customers both easy and efficient while increasing availability to the consumer of one of America’s most favorite treats.
So the next time you’ve got a craving for Thin Mints, Trefoils, Tagalongs or whatever your favorite Girl Scout cookie happens to be, download the official Girl Scout Cookie Finder App for free and your next box is just a touch away.