It looks as though Netflix is looking to have a presence on as many fronts as possible via a deal with three cable companies in the U.S.
Working in cooperation with Grande Communications, Atlantic Broadband, and RCN, the agreement will allow for subscribers to watch Netflix in the same way they would watch any other cable channel. The deal will feature Netflix baked in as a app on the service providers’ set-top boxes. While old school Netflix users will still have access Netflix via the internet and in the midst of messy Netflix vs. ISP conflicts, with this deal users on Grande, RCN, and Atlantic have a straight shot to enjoying the streaming service.
The deal sees Netflix given access roughly 500,000 cable subscribers with more expected to filter in. Even though it’s a pretty closed deal, it’s likely that Netflix will pursue similar deals with friendly or at least somewhat open cable providers—or the streaming service has been in similar talks for years as was the case with the three cooperating cable providers.
In explaining how Netflix would work on a cable, Atlantic Broadband chief marketing officer David Isenberg stated, “If you’re an RCN customer, perhaps in the D.C. area you would pick up your remote control, you would tune to Channel 450, and there you’d find Netflix. You’d select it and that’ll launch the Netflix app. Literally, watching Netflix is as easy as changing the channel.”
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