Things look to be moving on new premium service for online radio company Pandora. Earlier today Pandora announced that it landed U.S licensing rights from the Warner Music Group. This means the company has all of the major labels needed to float a premium service and bolster its existing services.
“We’re methodically and passionately developing the world’s most personal music experience,” Pandora CEO and founder Tim Westergren said in a statement. “And that includes flexibility in how you listen and what you pay for it. Whether a listener wants to take advantage of our enhanced ad-supported experience, our groundbreaking subscription radio service, or our fully interactive on-demand option coming later this year, we have a solution tailored for you at a price point you can afford.”
Speaking of Pandora’s services, the company also released a statement launching Pandora Plus. The service is basically the existing $5 tier service Pandora One with plenty of added features to keep that tier’s subscriber base sated as the on demand service is on the horizon.
Pandora Plus provides ad-free internet radio with more song skips, the ability to replay tunes, and offline listening which activates when the connection is dropped. Listeners still on Pandora’s free tier will also benefit from these new features to an extent. While ads will still be present, free listeners get access to their features by checking out a video ad—similar to Spotify’s desktop experience.