Sprint announced that it has picked up 33-percent of premium music streaming service Tidal, giving the 45 million users of its network access to the platform’s exclusive releases. This means there will be content only available to Sprint users as well.
The agreement shows the interest needle move for Tidal after last summer saw rumor of Apple being interested in the service. Jay Z and artists will continue to handle the music, social, and business side of Tidal as it has while Sprint’s CEO Marcelo Claure will be added to Tidal’s board and the company contributing to a marketing fund.
“Jay saw not only a business need, but a cultural one, and put his heart and grit into building Tidal into a world-class music streaming platform that is unrivaled in quality and content,” Marcelo Claure said in discussing the agreement.
Tidal founder and musician Jay Z was also enthusiastic about agreement saying that “Marcelo understood our goal right away and together we are excited to bring Sprint’s 45 million customers an unmatched entertainment experience.”
The agreement serves to make Tidal more appealing to potential investors with a major company has expressed enough interest in the service to invest in it. The year is still very young so we could see more companies express interest and Tidal grow to be a direct threat to Spotify and not just a space threat.