Long a stable fourth place carrier in the U.S, T-Mobile has managed to bring in more subscribers in the Q2. With 58.9 million customers to nearest competitor Sprint’s 57 million, T-Mobile has managed to jump from the number four position it has held for years among U.S carriers to number three.
The numbers show that T-Mobile picked up 2 million customers in the recent quarter to Sprint’s 675,000. In the same quarter last year saw the current fourth place carrier lost a sizable 620,000 subscribers. Even with the small—compared to T-Mobile’s draw—customer turnout this quarter, Sprint only lost 12,000 subscribers.
In the press release detailing T-Mobile’s Q2 performance, CEO and President John Legere stated “While the carriers continue to use gimmicks to confuse consumers, T-Mobile continues to listen to customers and respond with moves that blow them away. On top of adding 2.1 million new customers in the second quarter, we delivered 14% year-over-year revenue growth and 25% year-over-year Adjusted EBITDA growth. Overall, I think our results speak for themselves.”
T-Mobile is pointing to the success of its Un-Carrier campaign as one of the main foundations for this bump to number three. Un-Carrier basically drops the contracts that are commonplace in among carriers in favor of plans that still run for two years. In addition the company has also been ranked number one in J.D Power’s Customer Care Performance category.