Twitter To Broadcast Live Content 24/7

Twitter To Broadcast Live Content 24/7

In the past two years, Twitter has become more and more involved in live streaming. The company struck up a deal with the NFL to air the league’s Tuesday night games. It also streams breaking events and sporting events. Late last year, Twitter got into 360 video broadcasting. All of this seems to build up to something big for the social network: live streaming video 24 hours a day.

Twitter’s COO and CFO Anthony Noto sat down with BuzzFeed News to discuss the company’s plans with broadcasting. Noto said that Twitter was looking to showcase a variety of content from entertainment, news, sports, and more 24/7.

Broadcasting in Practice on Twitter

Given the nature of Twitter, it will be interesting to see how it gets the content out. The platform is made of multiple scenes that may overlap another Twitter scene or have its own subscene of a mainstream scene. If that sounds confusing, it’s actually much simpler than it looks. For instance, “Anime Twitter” might have a subscene around a specific genre.

What you could expect is a new tab showing all of the live streaming content and perhaps a picture-in-picture while looking at your timeline. Twitter could also strike up deals with TV networks to allow for it to broadcast its shows on the platform—thus boosting engagement via live tweeting.

Who knows, Twitter could get into the original content arena eventually or start live streaming gameplay like Twitch and Hitbox. All that can be said on what Twitter has planned comes from Noto himself, “We’re working on many, many things. There’s a lot in the pipeline.”


Starting with Kabir News in 2013, James has focused on tech, gaming, and entertainment. When not writing, he enjoys catching up on sci-fi and horror shows and comics. He can be followed on Twitter @MetalSwift.

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