Twitter and the NFL have come to an agreement which will see the giant social network stream ten Thursday Night Football games. According to Twitter COO Adam Bain, full games as well as pre and post game content would be streamed on Periscope.
Recode reported that Twitter’s closest competitors for NFL Thursday Night Football were Amazon and Verizon with it being rumored that the social network picked up the streaming rights for under $10 million.
As far as the specifics of the agreement, Twitter doesn’t have a good deal of the ad revenue rights that comes with streaming the games. Also, Twitter will be in the company of CBS and NBC who will be able to stream the games to cable subscribers. Both of these networks control most of the ad revenue coming from streaming the games.
How Twitter plans to get the NFL Thursday Night Football games out to users and integrate things with the main platform remains to be seen. There will likely be some highlights or live moments tweeted in the form of promoted tweets that will be users’ timelines to maybe attempt to draw users into the game. Expect Twitter to explain things in the coming months.