Uber ENGLISH is a service that allows users in Colombia to request an English-speaking driver. The service falls in with other Uber services like the cheaper for a large number of riders UberXL and the luxury service UberBlack.
There are around 1,000 drivers in Colombia that qualify for Uber ENGLISH according to Uber. Since this would mean more driving opportunities with tourists—or simply newcomers to the country—that number is sure to increase.
The service came to be via Uber working with Duolingo, the iOS and Android app that allows for users to learn different languages through a series of particularly easy lessons that gradually increase in difficulty. Drivers who complete the course will get their English certification through Duolingo’s Test Center. The $20 fee is covered by Uber when they either test out of the course or long enough hours.
Earlier this year saw Uber arrive in Colombia, so it seems to be a test run for Uber ENGLISH in the market, but the company is looking to get the service in other parts of the Latin America.