Earlier today Uber expanded a little further into the food delivery business with UberEATS in Barcelona. The core Uber service was banned in Spain last year for posing a threat to the local taxi services.
UberEATS seems to be the European branding of its UberFresh business which kicked off in Los Angeles last year and offers deliveries at $3. The new venture in Barcelona is in tandem with the city’s Plateselector, a popular food guide site.
Since Plateselector is the end that has its finger on the pulse of restaurants throughout Barcelona, you can expect the menu to be constantly updated as new meals and deals are offer.
As for Uber’s end of operations, it’s simple. Once the order has been place and paid for the customer receives their meal in a timely manner via delivery. It’s a service that has been available in many major U.S cities—not via Uber—but is only at its most effective in dense cities where it wouldn’t be too much of a bother on the restaurant to offer delivery and where the options for delivery are many.
It seems Uber sees this and are running soft runs in Los Angeles and Barcelona. The year is still young for expansion so we could very well see UberEAT and UberFresh in a couple of more cities by year’s end.