YouTube Makes Changes To Partner Program Ad Revenue

YouTube Makes Changes To Partner Program Ad Revenue

YouTube’s partner program has allowed a number of people to benefit financially from their creativity via of the content they created. With that early freedom came an issue with some account holders getting big views based on content they didn’t create, but simply uploaded.

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The platform announced that it would deal with this by changing up its partner program. Now if you’re content creator, you can’t access monetization until you hit 10,000-lifetime views on your channel. It is also supposed to help in protecting legit YouTube content creators works by allowing for a threshold where the platform can check to see if the uploader is legit.

“Starting today, we will no longer serve ads on YPP videos until the channel reaches 10k lifetime views,” YouTube said in a blog post. “This new threshold gives us enough information to determine the validity of a channel.” The platform said that channels that got revenue and have under 10,000 views won’t be affected.

Also in changes to the Partner Program, YouTube will have a review process for content creators who apply for the program. After they hit 10,000 views, YouTube will review their channel for strikes against the platform’s policies and if everything checks out the channel will be a part of the Partner Program.

The changes add some regulation to the program and it looks as though YouTube is really taking the approach toward protecting original content creator’s works. Of course, it makes for a bit of a trek in views for new content creators. That said, it weeds out people who really want to build a channel and those who want to take a quicker route by using other content creators’ work.


Starting with Kabir News in 2013, James has focused on tech, gaming, and entertainment. When not writing, he enjoys catching up on sci-fi and horror shows and comics. He can be followed on Twitter @MetalSwift.

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