Facebook is looking to develop a strong presence on smartphones by discontinuing some features on the primary app and turning those features into their own apps. The Moments feature has been a staple of the Facebook app for roughly three years now and will be cut and users will have to install the standalone Moments apps.
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The Moments feature automatically synced photos and made albums by making use of location and date information. There has been a definite following with Moments so it made sense that it would be a feature that would move on to its own app.
Facebook’s approach her makes sense. While it would seem like leaving the feature as part of the main app would be a good idea to keep the main app as a one stop shop social media has different areas and submarkets worthy of focus. The company already has a presence in messaging and the main focus on social networks and a stronger focus on photo sharing was the next step.
Users have until January 10th to install the Moments app before Facebook simply moves photos over to the app.
