Opinion: The Short Life of Twitter #Music

aOpinion: The Short Life of Twitter #Music


It’s safe to say that most knew that Twitter #Music wasn’t long for this world. Very few of us were yelling that Twitter #Music was the future and that people should ditch whatever they’re using to discover music. Twitter issued a tweet Friday afternoon saying that the app for #Music would be taken down from iTune’s App Store. If you’re one of the “lucky” ones with Twitter #Music on your device it’ll work until April 18.

It seems as though when you’ve got services like SoundCloud, Last.FM, Spotify, and even YouTube as means to discover new music based on known artists or just discover old or unheard of artists—it was on one such trip through YouTube that I discovered synthwave and space disco—something like #Music isn’t needed.

That’s not to say that it couldn’t find a place in its almost a year existence under the Twitter banner, there are plenty of services that many of us could come up with that seem redundant given there are known services that do the job better and then some. No, the issue seems t be letting people know that Twitter #Music was a thing and why they should jump on board.

There’s also the question of if Twitter #Music should’ve really been its own standalone app or integrated into the main Twitter app.

The app had its roots in the We Are Hunted music discovery service with Twitter scooping them up in 2012. The app kicked off roughly almost a year ago and the wheels started to fall off from the start. Kevin Thau, former head of music for Twitter left the company not long after it launched. Following that, most of the members of We Are Hunted’s developmental team departed Twitter and the app just never really picked up any steam.

The realm of music apps is a broad, somewhat varied area to navigate. You’ve got apps that specialize in just music and radio/podcasts.

You’ve got apps that do a lot of different things and are either viewed as being too busy and complex or giving a lot of freedom for the user—then you have others that are very minimal and are viewed as either being too basic and restrictive or user friendly and straight forward. Rarely will you find a music app that is just right so you either adapt to what you have and learn it until it’s perfect for you or you keep looking.

There’s no doubt that Twitter #Music was good for some users, but when dealing with a mainstream company, if it doesn’t garner the desired results it pretty much has to go. Not all mainstream services have the privilege of letting things ride.

So is this truly the end Twitter #Music? Can it be salvaged and is simply taking a sabbatical from the marketplace and the music app arena? That remains to be seen. There’s definitely room in different territories in music apps, it’s all about discovering those and seeing how much of the pie one can snag.

That seems to be what Twitter is doing as a follow up tweet said that they are looking for other ways to bring music into twitter. It could mean that users will see the #Music brand later as its own app again or as a part of Twitter proper.

It’s the latter that I see happening and what should’ve been done with the brand initially. Twitter would want more than one or two services in the app marketplace—especially when there are other Twitter apps floating about that can do the Twitter dance better than Twitter’s official app—but sometimes you just have to know when a service would be better implemented as an app or as another tab or portal in an existing app.

In the 2010s—and even the second half of the 2000s—apps with everything in one place have been highly preferred. The few multi-client IM apps floating about: Perfect example. Some of us still hang on to YIM since we’ve been using it since the 1990s, others are hanging on to AIM and Microsoft’s constantly changing IM family (now Skype), and others are warming up to G+. Some smaller developers out there decided to put all of those into one client and allow for video and voice chat. Brilliant! Unless a service is just that amazing that it needs to be separate from the main app, put it with the rest and people are bound to use it.

If the app itch is just biting too hard at least tie everything together tightly so that Twitter users will know that this is an actual service that can be used in tandem with the primary service otherwise it’s another app that isn’t mandatory to have.

What are your thoughts on the life and times of Twitter #Music? Let us know below.

Twitter Launches #Music

Starting with Kabir News in 2013, James has focused on tech, gaming, and entertainment. When not writing, he enjoys catching up on sci-fi and horror shows and comics. He can be followed on Twitter @MetalSwift.

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